The CW picks up ‘Vampire Diaries,’ ‘Supernatural,’ ‘90210,’ ‘Gossip Girl’

Source: Zap2it.com, 4-26-11

The word “duh” comes to mind.

The CW has officially renewed “The Vampire Diaries,” “Supernatural,” “90210,” “Gossip Girl,” and “America’s Next Top Model” for the 2011-2012 season, surprising… well, nobody.

Though ratings are down from its first season, “The Vampire Diaries” remains the network’s top-rated show. Executive producer Julie Plec teases that the show’s Season 2 finale, airing May 12, will set up the tonality of Season 3. In future seasons, they plan to explore the issue of the vampires’ immortality, and the loneliness therein.

“Supernatural” has performed extremely well in its new Friday timeslot, even against genre competition like FOX’s “Fringe.” Executive producer Bob Singer told Zap2it that this year’s Season 6 finale ends with a cliffhanger, so we’re glad to see that we’ll get some resolution in Season 7.

Though “Gossip Girl” and “90210” haven’t been ratings juggernauts from the get-go, they contribute considerably to the image of the network and have been a successful Monday night pairing. They remain watercooler shows for teenagers across the country.

“America’s Next Top Model” is The CW’s only consistently performing reality show. The CW plans to air an “All-star” version next fall.

Still up in the air? Veteran series “One Tree Hill” and newbies “Hellcats” and “Nikita.” “Life Unexpected” is not… well, expected to return.